Although the energy efficiency industry has a proven track record of providing an effective product, historically, the industry has experienced little penetration for a number of reasons:

• Education – most home owners are unaware of the advantages associated with the modernization of their existing home or government tax credits or grant programs which improve the economics.
• Funding – in today economic environment, it is difficult for homeowners to fund the upfront cost of energy efficiency improvement and typically commercial property owners do not see the value in reducing the taxing effect of the utility expense since tenants pay are responsible for such cost.
• Technology – building science and technology applications have only recently become more widespread as the green movement has taken hold over the past few years.
• Disintegration of Service Providers – determining the necessary energy efficiency improvements, completing the work accurately and funding the upfront cost has historically been provided by multiple service providers with little or no collaboration.   This lack of integration has made it difficult for homeowners to easily acquire these services.  
• Housing Boom – the real estate boom of the past six years has forced most auditors and contractor into new home and commercial construction.  New construction projects typically involve large job scale and higher pay rates.  Also contributing to the market scale was the fact that homeowners were frequently trading up to newer and larger homes eliminating some of the economic value of energy efficiency improvements.  
• Financing – the current state of the market provides for little or no financing for the capital cost of the rating or contracting services.

In an effort to solve these issues, REEIS has developed of a revolutionary product called the REEIS Integrated Solution which incorporates proven technologies and services, consolidates service providers into a single source, facilitates government programs and offers optimal financing solutions for building owners and lending institutions.

This increase in value created through the coupling of complementary services and removal of existing market barriers provides home and commercial property owners, retail energy providers, contractors, municipalities and financial institutions the economic metric necessary to facilitate a market transforming solution.